BNA Ventures provided high-level strategic guidance to AtoB’s executive team as they evaluated expansion and growth opportunities in the U.S. trucking and fleet markets. The advisory work focused on pressure-testing the company’s go-to-market strategy, with an emphasis on aligning offshore sales resources to break into the North American fuel card space. Key areas of collaboration included: The engagement helped shape AtoB’s strategic direction in a competitive and fast-moving sector.
