BNA Ventures provided high-level strategic guidance to AtoB’s executive team as they evaluated expansion and growth opportunities in the U.S. trucking and fleet markets. The advisory work focused on pressure-testing the company’s go-to-market strategy, with an emphasis on aligning offshore sales resources to break into the North American fuel card space. Key areas of collaboration included: The engagement helped shape AtoB’s strategic direction in a competitive and fast-moving sector.
branding
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Motive | Cross-Functional Growth Strategy Advisory
Read moreBNA Ventures partnered with Motive for a three-month strategic advisory engagement focused on accelerating growth and improving commercial alignment across teams. Working directly with leaders from the growth, partnerships, product, marketing, and customer retention teams, we helped pressure-test strategic initiatives and uncover new paths to scalable revenue. Key focus areas included: The engagement provided Motive’s leadership with actionable insights and clarity on where to focus next to drive sustained growth.
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Connect Consulting, LLC | Brand & Go-to-Market Foundation
Read moreBNA Ventures partnered with Connect Consulting to establish the core elements of their brand and launch their go-to-market presence. Led by Alicia Cooper, co-founder of BNA Ventures, the engagement focused on helping the team clarify their identity, sharpen their message, and reach the right clients. Scope of work included: The collaboration laid a strong foundation for Connect Consulting’s client acquisition efforts and market visibility