branding

  • AtoB

    July 22, 2024

    Bill was engaged by co-founder, Tushar Misra to work through product positioning in the fleet market. As a VISA Fleet program, Tushar was looking for business expertise on how to differentiate AtoB in the market.

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  • Motive

    October 26, 2023

    Motive (formerly KeepTruckin) is a technology company that creates software used by truck companies. Its main product is Hours of Service monitoring using GPS tracking and dashcams. Former CEO, Obaid Kahn hired Bill Cooper and Alicia Porter of BNA Ventures for a six-month engagement to build out go-to-market strategies and collateral for partner programs and direct sales as Motive introduced their fuel card program.

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  • Connect Consulting, LLC

    October 26, 2023

    Founder Lynne Walker, Founder of Connect Consulting, LLC, engaged Alicia Porter for a full branding effort. Alicia delivered the initial website design, website content, brand positioning, and more.

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