Build the Engine That Drives Revenue
Strategy is only as good as your team’s ability to execute it.
At BNA Ventures, we help B2B companies move from intention to action by building prospecting systems, CRM workflows, forecasting tools, and sales management frameworks that keep deals moving and reps performing.
If you’re generating leads but not converting them, struggling with forecast accuracy, or unsure how to scale your process, we can help you lock in the fundamentals.
What We Deliver
Prospect Lists and Outreach Cadences
We define your Ideal Customer Profile (ICP), size your Total Addressable Market (TAM), and build targeted prospect lists. Then we create cold outreach cadences that get responses and start conversations.
CRM Record Assignment Process
We validate and improve how leads and accounts are assigned in your CRM—eliminating confusion, reducing duplicate efforts, and making sure the right rep owns the right record.
Pipeline and Forecasting Systems
We build or refine your pipeline structure and implement a forecasting model based on deal stage, close probability, and historical performance—so leadership can trust what’s coming.
Manager Dashboards
We design dashboards that give sales managers real-time visibility into pipeline, activity, performance metrics, and team health—so they can lead with clarity and act fast.
Rep Management Framework
We help you implement a structured rhythm for managing reps—complete with regular 1:1s, performance reviews, deal coaching, and clear accountability across the team.
Why It Matters
Without solid sales execution:
- Pipeline clogs and deals stall
- CRM becomes a mess of unassigned or mismanaged records
- Reps lack direction, and managers lack visibility
- Forecasts are guesses, not tools
We fix that—by putting the right processes, tools, and management rhythms in place so execution becomes your strength.
Book a Free Sales Diagnostic
Let’s review your current sales plan and uncover where it’s helping – or hurting – your growth.