BNA Ventures partnered with Motive for a three-month strategic advisory engagement focused on accelerating growth and improving commercial alignment across teams. Working directly with leaders from the growth, partnerships, product, marketing, and customer retention teams, we helped pressure-test strategic initiatives and uncover new paths to scalable revenue.
Key focus areas included:
- Refining the go-to-market approach across key verticals
- Strengthening channel and partnership strategies
- Aligning product positioning with market needs and customer feedback
- Supporting lifecycle marketing and customer retention initiatives
- Identifying opportunities to improve collaboration across commercial functions
The engagement provided Motive’s leadership with actionable insights and clarity on where to focus next to drive sustained growth.