BNA Ventures partnered with Corporate Fleet Leasing, a 25-year-old fleet management company based in Yarmouth, Maine, to support both business development and sales infrastructure modernization.
Engagement highlights included:
Phase 1: Business Development Execution (6 months)
- Served as the dedicated business development representative for the New England region
- Prospected and engaged SMBs operating work vehicles across a variety of industries
- Generated new opportunities and built early-stage pipeline growth
Phase 2: Sales Operations & Social Media Strategy (3 months)
- Launched and implemented the company’s CRM system
- Created three tailored cold outreach cadences to support new sales hires
- Sourced and loaded prospects to accelerate onboarding for incoming reps
- Developed and managed Corporate Fleet Leasing’s LinkedIn presence to improve brand visibility and lead generation
The engagement helped modernize the company’s sales process, drive qualified leads, and establish a stronger digital footprint to support future growth.