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Bill Cooper, Principal and Owner

Bill Cooper brings over 20 years of proven sales leadership, helping companies from seed-stage startups to global enterprises scale faster and sell smarter. He’s led sales teams of all sizes, rebuilt go-to-market strategies, and driven double- and triple-digit growth at companies like WEX, Justt.ai, and SBD Technologies. Bill’s hands-on experience—from designing comp plans and building SDR teams to fixing broken funnels and creating scalable sales processes—makes him the right partner when your business needs traction, clarity, and results.

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Latest posts

  • Building Strong Sales Pipelines: Best Practices for Creating and Managing a Robust Pipeline for Consistent Revenue Growth

    June 19, 2024

  • Why fractional business services could be an easy solution to grow your business.

    January 31, 2024

  • The Art of Effective Sales Leadership: Nurturing Growth in Your Team

    January 8, 2024

  • Unlocking Success: The Importance of Effective Territory Management in Sales

    December 15, 2023

  • The Power of Professional Networking in Sales: Building Bridges to Success

    December 13, 2023

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BNA Ventures

With over 20 years of executive sales leadership, from early-stage startups to post-IPO companies, BNA Ventures helps businesses build, execute, and optimize go-to-market strategies that drive results.

We focus on three core areas: Sales Planning, Sales Execution, and Sales Optimization

We roll up our sleeves, work alongside your team, and apply proven strategies to help you accelerate growth and increase revenue.

  • LinkedIn

Latest posts

  • Building Strong Sales Pipelines: Best Practices for Creating and Managing a Robust Pipeline for Consistent Revenue Growth

    June 19, 2024

  • Why fractional business services could be an easy solution to grow your business.

    January 31, 2024
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