Sales leaders aren't born - they're built.

We help new and emerging sales leaders grow into confident, capable executives through structured coaching, tactical guidance, and real-world support.

Coaching and Mentoring

Support for the Sales Leader You Just Promoted

Promoting your top rep into a sales leadership role is common – and risky.

Great reps don’t always know how to lead, coach, or build a process. That’s where BNA Ventures comes in. We act as an experienced partner to your first-time Head of Sales, VP, or CRO – giving them the tools, guidance, and leadership framework they need to succeed in the role.

Whether you need a weekly sounding board, help refining a sales forecast, or someone to coach your sales leader through their first board meeting, we provide experienced, no-fluff support that makes a difference fast.


What We Deliver

Leadership Coaching for New Sales Managers and VPs
We help your new sales leader transition from selling to leading – with structure, accountability, and confidence.

  • 1:1 coaching sessions (weekly, bi-weekly, or monthly)
  • Customized guidance based on current challenges and company stage
  • Real-time feedback on strategy, management, and performance
  • Advice rooted in 20+ years of hands-on executive sales leadership

Support for Founders Managing Sales Teams
If you’re a founder running sales while also building the company, we help you make better decisions, faster, with less stress.

  • Help with hiring and managing your first sales leader
  • Clarity on when to delegate vs. when to own
  • Tactical advice on comp plans, forecasting, and sales meetings

Tactical Mentorship for Hands-On Growth
We don’t just talk strategy – we work through real problems in real time.

  • Forecasting reviews
  • Deal strategy and stuck pipeline support
  • Team structure and headcount planning
  • Territory or quota reviews

Why It Matters

Without coaching:

  • New sales leaders burn out or underperform
  • Founders stay stuck in the weeds
  • Sales teams grow without direction

We step in to guide your people, stabilize your sales organization, and create confidence at the top.

Why It Matters

Without strong sales planning:

  • You burn pipeline chasing the wrong deals
  • Your forecasts are unreliable
  • Your reps are misaligned or underperforming
  • Your customer experience breaks post-sale

We help you avoid all of that—and give your team a real plan to win.

Want to Discuss Coaching Options For Your Sales Leadership?

Let us know what you need, and we will let you know how we can help.