Fix what’s broken. Scale what works.

We streamline your tools, processes, and management rhythms—so your sales team can operate at peak performance with clarity, consistency, and control.

Sales Optimization

Turn Sales Chaos into a Repeatable System

Growth slows when systems break down.

If your CRM is cluttered, your team lacks structure, or there’s no consistent coaching or training framework in place—you’re leaving revenue on the table. BNA Ventures steps in to fix the operational gaps that slow down good sales teams.

With over 20 years of sales leadership experience, we help you optimize everything from tech stack and workflows to management cadence and sales collateral.

What We Deliver

1) Tune Your Tech Stack and Sales Workflows
We streamline your core sales tools and fix inefficient processes that create friction or waste time.

  • CRM cleanup, standardization, and customization
  • Data cleansing and deduplication
  • Sales enablement system evaluation and setup (playbooks, content, call recordings)

2) Establish Coaching Rhythms and Predictive Models
We put structure around how you coach, manage, and forecast across your team.

  • Weekly or bi-weekly 1:1s with clear agendas and scorecards
  • Weekly team meetings focused on deals, learning, and collaboration
  • Predictive forecasting models based on rep activity and conversion data

3) Build Sales Playbooks, Onboarding, and Battlecards
We codify what top performers do and turn it into scalable documentation and training.

  • End-to-end sales playbook aligned to your process and buyer journey
  • Competitor battlecards with SWOT analysis and positioning tips
  • Onboarding framework with checklists, milestones, and role-specific content
  • Training materials and assets your reps can use

4) Document Your Sales Policies
We help you create a clear and consistent set of policies that remove ambiguity and reduce internal disputes.

  • Travel and expense guidelines
  • Trade show participation policy
  • Commission structure and territory ownership documentation

Why It Matters

Without optimization:

  • Tools get in the way instead of helping
  • Reps are trained inconsistently
  • Managers waste time reacting instead of leading
  • Teams operate in silos without structure

We fix the internal bottlenecks that stall your revenue engine—and replace them with systems that scale.

Book a Free Sales Diagnostic

Let’s review your current sales plan and uncover where it’s helping—or hurting—your growth.