Hired to a full time role at U.S. Sales Lead, Bill Cooper was asked to:
- Build out multiple multi-touch cold outreach sequences
- Clean up duplicate prospect data in Salesforce.com and create automated workstreams for lead engagement.
- Enhance incomplete prospect records to allow the sales team to properly pursue prospects in a variety of global geographies.
- Launch and implement ZoomInfo and its Salesforce enrichment tools.
- Hire, onboard, and train a U.S.-based SDR while building out sales playbooks for prospect engagement.
- Create a pricing matrix and deal desk framework for opportunities outside of acceptable margins.
- Prospect into verticals to build out a viable U.S. market pipeline of prospects, reporting back to the product and operation teams what was needed to secure profitable business in North America.