BNA Ventures provided high-level strategic guidance to AtoB’s executive team as they evaluated expansion and growth opportunities in the U.S. trucking and fleet markets. The advisory work focused on pressure-testing the company’s go-to-market strategy, with an emphasis on aligning offshore sales resources to break into the North American fuel card space.
Key areas of collaboration included:
- Structuring and positioning for major oil and fuel partner contracts
- Evaluating channel and partnership strategies for scalability
- Assessing pricing models tailored to fleet operators and SMBs
- Identifying critical gaps and opportunities in cracking the U.S. trucking market with a distributed sales team
The engagement helped shape AtoB’s strategic direction in a competitive and fast-moving sector.