Get your "go to market" right, the first time.

BNA Ventures is a dynamic, two-person consulting firm, offering consulting and fractional role services, with a combined experience of over 40 years in sales, marketing, and business strategy. With a deep understanding of the ever-evolving business landscape, we are committed to helping companies navigate the complexities of go-to-market strategies and achieve sustainable growth.

At BNA Ventures, we bring a wealth of expertise and a proven track record in delivering exceptional results. Our network is comprised of seasoned professionals who have worked with businesses across diverse industries, enabling us to provide tailored solutions that address the unique challenges of each client.

Whether you are a startup looking to launch your product, an established company seeking to revitalize your marketing efforts, or an organization aiming to optimize your sales strategies, we have the skills and knowledge to guide you towards success. With our client-centric approach, we collaborate closely with you to identify your specific needs and develop comprehensive strategies that drive tangible outcomes. Trust BNA Ventures to be your trusted partner in unlocking your business’s full potential.

Meet Our Team

  • Bill Cooper

    Co-Founder
    Sales/GTM Guru

  • Alicia Porter

    Co-Founder
    Strategy/Marketing Guru

Our Services

  • Market Research

    Conducting market analysis, customer segmentation, competitive analysis, and identifying target markets.
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  • Product Positioning

    Assisting in defining the unique value proposition of the product or service and determining the most effective positioning strategy.
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  • Pricing Strategy

    Developing pricing models based on market demand, competitor pricing, cost analysis, and overall business goals.
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  • Distribution Channel Analysis

    Evaluating the various distribution channels and recommending the most appropriate channels to reach the target audience.
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  • Sales Strategy and Training

    Designing sales strategies, creating sales playbooks, training sales teams on product knowledge, and providing ongoing sales support.
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  • Marketing Strategy

    Developing comprehensive marketing plans, including branding, messaging, advertising, digital marketing, content creation, and lead generation.
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  • Go-to-Market Plan

    Creating a strategic roadmap that outlines the specific steps and timelines for launching products or services successfully.
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  • Customer Acquisition and Retention

    Assisting with customer acquisition strategies, customer onboarding, loyalty programs, and customer retention strategies.
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  • Partnership and Alliances

    Identifying potential strategic partnerships, managing alliance relationships, and exploring co-marketing opportunities.
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  • Metrics and Analytics

    Designing measurement frameworks, tracking key performance indicators (KPIs), and providing regular reporting and analysis to refine the go-to-market strategies.
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  • International Expansion

    Supporting businesses in expanding their operations into new geographic markets, including market entry analysis, localization, and cultural considerations.
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  • Post-Launch Support

    Providing ongoing support and guidance to monitor market response, evaluate sales and marketing effectiveness, and make necessary adjustments to optimize performance.
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